Price is what you pay. Value is what you get.
… Warren Buffett
Return On Investment (ROI) is a performance measure, used to evaluate the efficiency of your efforts. Does your business have the luxury to make big losses? Of course not! That’s the reason why you need to analyse your strategies and know the value of your marketing efforts.
Managing your brand is a never-ending journey of trial and error. ROI is your most important tool to identify which campaign is successful and which one not. ROI keeps you on the track in your journey toward your business dream.
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