Find your brand DNA

Learn to know your business its brand DNA through and through. Because, if you like it or not, a successful business starts by building a brand. First essential step in this process, is to understand the personality of the company, its history, its function, its ethos and so on. This will define who you are and how you act as a business.

Only with an honest presentation of yourself and your business, you can reach your target market. You and your business will fail, if you pretend to be somebody you are not.

Or as Richard Branson once said ... “Too many business want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character”.

Beside that, knowing your business through and through is essential to make the right marketing actions later on.

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If you’re your authentic self, you have no competition … Scott Stratten

Find your brand DNA ebook

Version 01.01 – October 2016

What are the benefits?

  • Product recognition … Your business will become more recognizable whenever a client comes in contact with your logo, packaging, advertisement, …
  • Product positioning … Your brand will trigger a reputation in the customers mind, and the customer will recall you when they need your product.
  • Differentiator … If you have a lot of competitors, you as a brand will make the difference when you make an effort in appearances and marketing.
  • Client loyalty … Clients are more likely to buy a product again after several positive experiences.
  • Price premium … Customers will pay more for your products than for those of your competitors where they do not associate themselves with.
  • Product introduction … If your company has become an established brand you will likely get more support from other businesses, if not for free then for a better price.
  • Brand equity … The rights on your name and business become a monetary value, many likes to pay when you want to sell your business.

Why branding your business?

Branding is the process of creating a unique name and an emotional connection for a product, a company, … in the customers mind. Branding is critical to your success? As it is about how people think about your business and product, and the impression they get when they meet your marketing efforts, visit your website, and so on.

Branding focuses on two values …

Emotional value > Building a long lasting business is about creating an emotional value. It is the process of creating a unique name and an emotional connection for your product in the customer’s mind. The goal is to build a strong authentic and genuine relationship with your customers, around your brand. In such a way, that the customer take on your brand identity as its own.

Practical value > Most of all, the brand needs to focus on fulfilling the customer’s expectations. As well it needs to create a consistent satisfaction. You only can reach that by offering an exceptional product and by knowing how your target market value your product.

Do you connect with your target market?

As you see branding is not about providing your business with a logo and some corporate colors. Most business owners believe that, but it is not. These elements are just part of the marketing of a business. Buying is and always will be driven by emotions. As a business you need to connect with your potential client’s emotions.

2017 … It is not about what it is, but what it will become!

The marketing guide is a work in progress. It took 6 years of study, but now day by day the guide is getting its shape. Curious how this project evolves? Subscribe and let me surprise you.

I Work for a cause, not for applause.

I do not seek praise. Happy to learn from you and hear your opinion.

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