If you’re your authentic self, you have no competition … Scott Stratten
Branding is the process of creating a unique name and an emotional connection for a product, a company, … in the customers mind. Branding is critical to your success? As it is about how people think about your business and product, and the impression they get when they meet your marketing efforts, visit your website, and so on.
Emotional value > Building a long lasting business is about creating an emotional value. It is the process of creating a unique name and an emotional connection for your product in the customer’s mind. The goal is to build a strong authentic and genuine relationship with your customers, around your brand. In such a way, that the customer take on your brand identity as its own.
Practical value > Most of all, the brand needs to focus on fulfilling the customer’s expectations. As well it needs to create a consistent satisfaction. You only can reach that by offering an exceptional product and by knowing how your target market value your product.
As you see branding is not about providing your business with a logo and some corporate colors. Most business owners believe that, but it is not. These elements are just part of the marketing of a business. Buying is and always will be driven by emotions. As a business you need to connect with your potential client’s emotions.
The marketing guide is a work in progress. It took 6 years of study, but now day by day the guide is getting its shape. Curious how this project evolves? Subscribe and let me surprise you.