Develop Brand elements

Once you've defined your brand, you have to work on your visual identity. Today your target market is exposed to thousands and thousands of visual and textual information per day. As such you need to get your customer’s attention better and faster than your competitors does. You need to do this visually, because the brain processes visual information 50 thousands times faster than words.

Beside that, your unique corporate identity will offer a moment of recognition when your community comes in contact with your visual material. This will trigger your brand image in the mind of customers. Do not underestimate good design in reaching out your customers.

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Good design is a lot like clear thinking made visual … Edward Tufte

Develop brand elements

Version 01.01 – January 2017

2017 … It is not about what it is, but what it will become!

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