Always believe something wonderful is about to happen
… Anonymous

As a business you need a marketing guide that will help you to overcome the challenges you meet on your journey realizing your business dream.

Making a profit is the primary purpose of your business. It pays the bills and keeps your business dream running. If not, it can lead your business to failure and big disasters in your personal life.

The Step by Step Business Marketing Guide provide you the essential marketing actions and skills to build a strong growing business. Analysis of your actions will help you to monitor the progress of your business.

01 . Passion & Dedication

Building a business rooted in passion and dedication makes it easier for you to push through tough challenges. Because launching a business is a difficult road, but passion is one of the most effective motivators. The greatest successes are achieved by dedicated passionate people who creates excitement and excitement creates value.

Ready to get an attitude set for success?

  • Learn to change any behaviour that withhold you to become successful.
  • Learn how to embrace failure and use it as an opportunity for your business.

Go to … Chapter 02 | Cultivate your business attitude

Ready to reach your business goals?

  • Learn to set the proper short term goals to reach your big dream.
  • Learn to manage your time wisely for work, leisure and family.

Go to … Chapter 03 | Set your business objectives & goals

02 . Brand & Identity

A brand is the reward for your passion and dedication of building real relationships with your audience. A brand is the face of your business, it is what differentiate you from your competitors. It offers a point of recognition of your business values, products and services for your ideal customers.

Ready for some advantage in your market?

  • Learn to get access to correct data that helps you to make the good decisions to increase sales for less effort.
  • Learn to build a business model that creates a positive emotional connection with your target market.

Go to … Chapter 04 | Market research … What is your brand DNA

Ready to reach your potential clients?

  • Learn how to reach the customers who needs your product or service.
  • Learn to identify and communicate your unique selling point clearly.

Go to … Chapter 05 | Branding … Identify your brand identity

Ready to stand out in your target market?

  • Learn to motivate your ideal customers visually with a professional look.
  • Learn to set up a proper website as your main tool to convert leads into clients.

Go to … Chapter 06 | Corporate identity … Develop brand elements

03 . Action & Participation

You need to get your message out in the best way with a marketing that addresses your customer’s needs. Nothing is more important than getting the word out to potential customers. And this with specialized marketing efforts that offer any business the opportunity to compete with their competitors.

Ready to set up an effective marketing strategy?

  • Learn to properly implement a marketing plan that not make you to waste time and money.
  • Learn the strategy which lines up with the shopping behaviour of your customers and proved to drive results.
  • Learn what you need to know about content marketing, social media, email marketing, search engine optimization, …

Go to … Chapter 07 | Inbound marketing … Create brand experience

04 . Analysis & Execution

Ready to learn if you are efficient?

  • Learn to analyse the efficiency of your marketing efforts.
  • Learn the value of your efforts and avoid big losses fast.

Go to … Chapter 08 | Return On Investment … Manage the brand

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The Marketing Guide grew out of a need any startup and small business experience. After starting a business in 2012, I wondered how to promote it.

Marketing blogs did not gave me the answer, the amount of information was overwhelming and chaotic. Not one learned me where to start. So, one day I started to write my very own easy to understand step by step marketing guide, based on my 30 years of experiences world wide.

Goal 2017 … First issue and Basic Version of the Marketing Guide.
Goal 2018 … Second revision and Pro Version of the guide.
Status September 2017 … 36% of Basic Version and 9% of Pro Version realised.

Ready for the next step?

Overcome uncertainty and fear of failure in business. Get started now and learn to build motivation and trust in yourself. Go to Chapter 02 | Cultivate your business attitude

I work for a cause, not for applause!

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