Business marketing guide ebook

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Brands I worked with …

Montana logoVoyage Local logoCarhart logo Stad Sint-Niklaas logoMuseo Nacional Reina Sofia logoPointer logoCitykingz logoVeritas logo Tarmak logo

Build & improve your business step by step

What you will learn!

  • The essential marketing actions and skills you need.
  • The analytics to track the efficiency of your marketing.
  • Where you can and should optimize your conversion rate.

For all your challenges and needs?

The Step by Step Business Marketing Guide provides you the essential marketing strategies and skills to overcome all your business challenges & needs.

The Step by Step Business Marketing Guide provides you the skills to keep the power of attracting clients and improving sales within your business. As such also the freedom and independence you as an entrepreneur desires for.

Victorious robot illustration

Be victorious in your business

My Marketing Guide helps you to build out of a business dream something for yourself. It supports you to become (financially) independent, while remaining a healthy work/life balance.

Choose where you want to start …

Passion & Dedication

Building a business with a positive attitude based on passion and dedication makes it easier for you to push through tough challenges.

Launching a business is a difficult road, but passion is one of the most effective motivators. The greatest successes are achieved by dedicated passionate people who plan to reach their long term business dream day by day.

Fear of failure? Learn to cultivate a business attitude set for success!

Chapter 1 | Cultivate your business attitude

Feeling forced to work long hours? Learn to reach your business goals in small steps!

Chapter 2 | Set your business objectives & goals

Brand & Identity

A brand is what makes you stand out in your target market. It offers constantly a point of recognition when you reach out to your potential clients who needs your products or services.

A brand is the reward for your passion and dedication of building real relationships with your audience. Learn how you can back this up with the correct market research data.

Problem finding your ideal client? Learn to be more efficient with market research!

Chapter 3 | Market research … What is your brand DNA

Fear for your competition? Learn to reach your potential clients!

Chapter 4 | Branding … Identify your brand identity

Not knowing how to stand out? Learn to stand out in your target market!

Chapter 5 | Corporate Identity … Develop brand elements

Action & Participation

Nothing is more important than reaching out to your potential customers.

With marketing strategies that align with your customer’s needs and shopping behavior. Specialized marketing efforts that offer any business the opportunity to compete with their competitors in an efficient way.

Lack of marketing knowledge and skills? Learn to set up an effective marketing strategy!

Chapter 6 | Inbound marketing … Create brand experience

Analysis & Execution

Nothing is more important than to learn to track the efficiency of your marketing efforts. This allows you to make corrections before you loose to much of your money and time.

Is your marketing efficient? Learn to analyse if your marketing is efficient!

Chapter 7 | Return On Investment … Manage the brand

Marketing consultant Geert De Decker

Who is Geert De Decker?

All-round marketeer, web & graphic designer

Active worldwide since 1986

We have reached a point in technology and market evolution where it is even difficult for specialists to follow the rapid changes in their field. A situation that involves big challenges for many small and big businesses, that will increase the years to come.

I see it as an opportunity to tackle these challenges, and see it is my mission to help any professional and small business in their ambition to build a strong and successful business. The Step by Step Business Marketing Guide makes this possible by offering the knowledge and support through a wide variety of manners.

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