Portret Geert De Decker

You Do Not Have To Be Big To Be Great

You like to live your dream?

It is my mission to provide you an honest view on the essence of modern marketing. One that loves to inspires you as a small business, to take your marketing actions in your own hands. Seeking for big results on a small budget and small efffort in time.

2017 … It is not about what it is, but what it will become!

The marketing guide is a work in progress. It took 6 years of study, but now day by day the guide is getting its shape. Curious how this project evolves? Subscribe and don’t miss out.



Your small business marketing guide and resources

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Marketing Guide Introduction

Always believe something wonderful is about to happen. The Marketing Guide grew out of a need any startup and small business experience. Don’t hesitate and learn to gain big results with less effort and use of time!

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Cultivate Business Attitude

Is everybody born with the talent to be the next Richard Branson? Of course not, and that is no problem. Only a few are born with the talent to be great in business. But don’t worry, success in business you can learn.

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Set Business Objectives & Goals

Tell me, when is your business successful? The answer is very simple. A business is successful when you have reached your objectives. And reaching your big objectives you do step by step.

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Find Your Brand DNA

A successful business starts by knowing the business through and through. It is essential to understand the personality of the company, its history, its function, the ethos and so much more behind it.

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Identify Your Brand Identity

Maybe one of the most underestimated steps. A personality is what differentiate people from each other. As such, by giving a business an identity it becomes more meaningful for a customer.

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Develop Brand Elements

Give your business a proper corporate identity, which is the visual identity of your business. This will offer a moment of recognition when your market comes in contact with your visual material.

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Create Brand Experience

The shopping behavior of your ideal customer has changed significantly, and so have the methods for getting their attention. You like to learn their buying process and the 4 customer touch points?

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Execute The Brand

The success of a business is to be find in consistency. Add measurement and analysis to your strategies, to evaluate the efficiency of your marketing efforts, and to improve your leads and sales.

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Colophon

Final feedback and thoughts on my journey writing this Step by Step Marketing Guide.